What is SEO | Fundamentals of Search engine optimization for the beginners(including fundamentals of local SEO & Link building )

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May be most of you heard the word SEO. But most of you don’t know about the exact meaning of SEO. You’ve   heard a little bit about this. That is so you’ve come to this blog to know about the SEO. Most of the people have a very miss concept about SEO. They know that SEO is a process to rank a website at the first page and the first position of google search engine. But this is not the correct meaning of SEO. So now I’m going to tell about the correct meaning of this.

 

The full meaning of SEO is ‘Search engine optimization’ which is the affordable process to rank a webpage or landing page of a site at the first page of any search engine like Google , Yahoo , Being  etc. with the basis of particular keyword which is searched by the searched by the search engine users. Now you will say, “Oh my God! What is keyword , what is ‘landing page’ ,what is’ keyword’ “.But believe me they are very terms in a site to understand. So, don’t worry I’m here to you from this horrible trouble as you guys are thinking now.

When we talk about SEO there comes three important factors. Like:

1.    Keyword

2.    Landing page

3.    Content

The main concept of SEO can’t be described in a sentence. These three steps are very important to understand the term of SEO.

Keyword: Keyword is a group of words by typing those in the search engine box people comes to one’s website. These keywords create multiple SERP (search engine result pages). Here you can see some examples of  keywords and some particular webpages of those keywords.

                          

 

 

 

 

You can see that these two particular webpages of google have different listing of 3^rd  party webpage. Because these webpages are indexed in google database in the basis of different keywords. First example of the image the keyword is “” and the second one is “”.These are called keywords.

Landing Page : Landing page is the particular web page of a website which represents a source of  information to the site visitors .

 

                       

 

 

 

You can see the red colored circle which is marked around the part is the website name and the green one is the page name of this site. And that represents a source of information. These all will give the information of a user about a particular niche ( represents a topic in a blog).It means a visitor will find here some information and it is optional that the visitor will complete any survey in that site.

Content: Content is a part of a webpage which attracts a visitors to visit the site and make the visitor to complete a conversation in that site. Content  can be two typed.

1.      Text content

2.      Video content

 Here you can see some examples of contents.

              

 

 

 

 

 

Now you’ve got the this point that you were thinking as a trouble. So, Take a long breathe!! Now it is the matter that SEO is astep by step process. SEO is divided in two parts.

1.On page SEO

2. Off page SEO

 

It’s mainly traditional definition. In my sense SEO is divided into three parts. The third part of SEO is On site or technical SEO . I’ll explain all of these in step by step.

 

On page SEO: On page SEO is a term which is performed in a particular  landing page of a website . The main aim of this part is to make the content of a particular landing page and a landing page user friendly  that helps the page to optimize to the search engine result page. The main objective of on page SEO are:

1.Keyword research

2.Keyword placement in a particular landing page

3. Meta title & Meta description

I’ll explain all of these in my upcoming blog.

 

Off page SEO: This process can be called as branding of website. It means off page SEO mainly focus on the promotion or branding of a website Off page  SEO can be performed in two ways. They are:

1.Link building

2.Advertising

I want to tell shortly about these points. Link building is a process to share owns content link or landing page link in different web directories, forums , social media sites etc. But it is a very rough concept of  link building. I’ll explain this largely in my upcoming articles.

On the other hand advertising is to create campaigns in social media sites to get higher reach of people in a few days. But for this you’ve to pay some money to the website authority. There are   Facebook, Twitter, Instragram , google  etc. as social media sites.  

   

Technical SEO: Technical SEO is performed in the back-end system of a website. The website’s management system is fully dependent on the back-end system of that site. So, the back-end system must be SEO friendly. For that some necessary changing should do in that admin panel. The changes  that  a SEO expert should do:

1.Site Audit

2.Robot.txt file upload

3.Redirect url

4. Htacess file edit

 

These are new topics for you .I’ll explain all these in my upcoming article.